BUSINESS SUPPORT FOR INTERIOR DESIGNERS
BUILD A DESIGN BUSINESS THAT WORKS
AS BEAUTIFULLY AS THE ROOMS YOU CREATE
The business side of design shouldn’t feel harder than the design itself.
The McClain Method gives interior designers practical training, ready-to-use tools,
and AI-powered resources to make it easier.
Price better. Manage clients more confidently. Build stronger systems.
Market your work without making marketing your full-time job.
START HERE
What do you need help with?
Choose the part of your business that needs attention now.
I’ll point you to a few good places to start.
01 PRICING
Price the work. Protect the profit.
If pricing is the part that still feels fuzzy, start here.
Free Pricing Guide
Interior Design Investment Guide
Hourly Rate Calculator
The Designer Calculator
02 CLIENTS
Make the client experience easier to manage.
From the first inquiry to the final handoff, these resources help you set expectations earlier and communicate more clearly.
Complete Client Intake System
Discovery Call That Closes
Interior Design Proposal Template
How We Work Document
Client Guide Collection
03 SYSTEMS
Get the business out of your head.
Use proven workflows and tools to make projects easier to run, repeat, and hand off.
Full-Service Project Asana Template
Install Day Guide
Project Furnishings Calculator
Inside a $1.35M+ Interior Design Project
04 MARKETING + AI
Be easier to find without becoming a full-time marketer.
Clarify your message, create stronger content, and use AI to make the repetitive parts faster.
AI Brand Voice Kit
AI Studio
Website Audit + Brand Alignment Review
Get Noticed Bio Template
05 PROTECTION
Put the expectations in writing.
Clear agreements help define scope, payment, responsibilities, and boundaries before the work begins.
Hourly Rate Agreement
Flat Fee Agreement
Tradesperson / General Contractor Agreement
Virtual Interior Design Agreement
Complete Agreements Bundle
FREE RESOURCES
Not ready to buy anything? No problem.
Start here for free.
Pick the issue that sounds most familiar and take something useful with you.
BEST PLACE TO START
Pricing Mistakes I Made
Seven pricing mistakes that can quietly cost an interior designer profit, plus what to do differently.
CLIENT EXPERIENCE
The Client Intake Map
See what to ask, when to ask it, and where each part of your intake process belongs.
MARKETING
Get Noticed Bio Template
Turn the usual generic designer bio into something clearer, more memorable, and easier for the right people to connect with.
OR SHOP BY FORMAT
Choose the kind of help you want.
Learn the strategy, grab the tool, or use AI to move faster.
LEARN
Courses & Trainings
Video-led business education for designers who want to understand the strategy, make stronger decisions, and build something that lasts.
EXPLORE COURSESUSE
Templates & Tools
Calculators, agreements, client documents, workflows, and ready-to-customize resources that help you get the work done faster.
SHOP TEMPLATES + TOOLSACCELERATE
AI Tools
Practical AI built around how interior designers actually work, from content creation to business workflows and your AI Studio team.
EXPLORE AIDESIGN SUCCESS ACADEMY
The ultimate business solution for interior designers.
You can solve one business problem at a time, or you can build the whole thing to work better together. Design Success Academy brings pricing, clients, systems, projects, marketing, and profitability into one practical business framework built specifically for interior designers.
If you are ready for more than another template or quick fix,
this is the complete interior design business solution.
BUILT INSIDE A REAL DESIGN BUSINESS
Real projects. Real clients.
Real business decisions.
PROVEN IN PRACTICE
Developed through more than 15 years of running an active interior design firm.
DESIGNED TO IMPLEMENT
Clear training and tools built to move from “I should do that” to actually getting it done.
CREATED TO REVISIT
Resources that keep supporting the business as your studio grows and your decisions get bigger.
MEET JOHN MCCLAIN
I built the design firm first.
I learned these lessons by pricing projects, managing clients, building a team, fixing systems that did not work, and making plenty of expensive decisions along the way.
Now I turn those lessons into practical support for interior designers building real businesses, not just beautiful portfolios.
MEET JOHNTHE MCCLAIN METHOD PODCAST
Conversations about the business side of design.
Pricing. Clients. Systems. Visibility. AI. And the decisions that actually shape a design business.
I share practical guidance, real stories, and conversations for interior designers who want the business to work just as well as the creative side.
LISTEN TO THE PODCAST
NOT SURE WHERE TO BEGIN?
